State of the Company 3/26/20

Dear FIRM Community – It is hard to be away from you. Our everyday interactions fuel our souls. The sounds of us laughing, weights dropping and music pumping are lost to silence. We all miss each other.

We care deeply about the community, our team, our values, our dignity and The FIRM Pride that has sustained us for 34 years.

It is with a heavy heart we announce The FIRM is closing indefinitely. We had to lay off all members of the FIRM team; this way they can obtain unemployment compensation. Additionally, we are having to make tough decisions with the building and property as these expenses continue.

If you would like to pay your April membership, the money will go toward final payroll obligations to the staff, virtual classes and trying to preserve the FIRM’s foundation. Full disclosure: You should think of this as a donation; virtual classes may be forced to stop at any moment and we do not know when we will be able to reopen. Under some circumstances, we may not reopen at all.

Yes, Charge me for April

Thank you for your encouragement, prayers and the genuine kindness you have shown us and each other over all these years. What The FIRM family created defies what we are told is possible: people from all different / opposite walks of life coming together and creating a warm, welcoming, and loving community.

The FIRM Community has been an icon of human behavior at its “finest”. You did that and nobody will forget it!


In FIRM Pride,
Love Kelly and Neil.

P.S. As soon as we know more, we will be back in touch.

Thanks for your inquiry.

We'll be in touch soon with all the information you need.

    Let’s get started.

    We’re so excited for you to start your 7-day journey with us!

    Did you know The FIRM offers cycle, yoga, strength + conditioning, CrossFit, boxing, Pilates, barre, dance and aerobics classes… in one convenient location?

    Not only that, The FIRM has been around since 1986, is devoted to giving back to the community, and has instructors with 10+ years of experience.

    Better yet, we were voted the best gym in Minneapolis.

    To get started, just come in about 10 minutes before your first class and we’ll get you signed up and ready to go! We can’t wait to meet you.

    Let me know if you have any other questions!

    Have a great day,

    Greta, Director of Client Services

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