4/30/20 update

Dear FIRM Community – We miss you more than ever. Every day we’re thinking about when we can all be together again. For weeks, we’ve been in planning mode. As a team, we are figuring out the safest strategy for reopening our doors when the time is right. For now, we continue to wait patiently until we hear another announcement from our government leaders.


As mentioned in our latest social media post, The FIRM is known for resilience. Our history reminds us that this isn’t the first time we’ve had to close our doors temporarily. Over the past 34 years, we’ve endured a number of trials and tribulations. Though it hasn’t always been easy, it has always been worth it. The FIRM’s motivation has been and always will be our community. We know we’ll come out on the other side of this stronger and better than ever.


Because we still don’t have an official open date for May, we won’t be automatically charging anyone for their membership. If you would like to continue supporting The FIRM by donating your May membership, the money will go toward a deep clean, improving your virtual experience, FIRM on-demand library (coming soon), virtual personal training and preserving The FIRM’s foundation.


Yes, Please charge me for May membership


Our hope is that we can find ourselves back in the studio within the month (or host parking lot workouts or small group training sessions). However, because of the uncertainty surrounding Minnesota’s reopening orders, we can’t give you a solid date at this time.


The exciting news is we are continuing to move forward. We’ve been diligently working on improving live and on-demand classes for those of you who wish to continue your workouts from home. Our leadership team is creating a new in studio schedule designed to reduce traffic and keep you safe while also giving you ample opportunities to take your favorite classes. The FIRM has taken this unexpected situation and turned it into an opportunity to create and innovate. We can’t wait to share our plans with you!


Thank you for sticking together, even while we’re forced to be apart. Even though we can’t see you, we can feel your energy. We’re excitedly anticipating a bright and beautiful future together!


In FIRM Pride,

Love Kelly and Neil


P.S. As soon as we know more, we will be back in touch.

P.S.S. – Let us know if you did not get our newsletter


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    Greta, Director of Client Services

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