Who would have ever thought that three friends, a credit card, and a boom box could turn the joy of music and dance into a lifestyle and livelihood that has lasted over 37 years?
Over the years, The FIRM has worked out with more than 30,000 people; taught upwards of 130,000 classes; created nearly 400 jobs; and collaborated with over 100 local vendors. Not to mention, created a warm and welcoming environment that always allowed people to be their true selves. It has fostered countless relationships – lifelong friendships, marriages and who knows how many children? – all of which made every day a great day at THE FIRM.
“In early March, The Firm—which opened in 1986—pivoted from its Minneapolis location to the former Toby Keith’s I Love This Bar and Grill space in St. Louis Park’s West End. The studio’s goal was to transform The Firm into an employee/community-owned business, Miyamoto says, but the pandemic changed their timeline. “My intention is to keep 20 percent ownership and shepherd in the new chapter,” Miyamoto says. “The Firm is debt free, and we own the assets, so it’s the perfect time to negotiate a new lease, remodel, and market to the SLP area with a fresh, young team. We look forward to a grand reset.”
“A hot pink light went out on Tuesday, October 31. At 37 years old, The Firm was the oldest boutique fitness studio in the Twin Cities, and after seven moves and one global pandemic, it was time to hang up the towel.
This is that gut-wrenching, heart-squeezing moment. A moment that changes the architecture of the Twin Cities fitness scene. When the cornerstone is ripped out from beneath it. What do you do when your gym closes? It’s a pivotal part of your routine, your commutes, your daily structure. How do you move forward without that beloved hot haus?”